Channel: Stanford Online

Category: Education

Description: Learn more and enroll at stanford.io/3MsQcua As a product manager, how can you ensure that your product serves your customers’ unmet (and sometimes unknown) needs? By conducting user research. User research involves spending time with your customers and using quantitative and qualitative testing methods to better understand their needs, behavior, and motivations. In this course, you will learn how to employ user testing methods at each stage of the product life cycle so that your team can build a superior product that delights your customers. You will learn to: -Decide which user testing approach to use in a given situation -Screen and recruit subjects for your testing -Plan and run rapid experiments, moderated tests, and unmoderated tests -Synthesize and share results of testing with stakeholders