Channel: Cheddar

Category: Science & Technology

Tags: cheddar explainscvsrite aidshopbusinesscvs pharmacycvs receiptwalgreenshealthcheddarcase studyconvenience storemarketingeconomicswellnesspharmacybuyingreceiptsellingexplainercvs wellnessshopping

Description: Ever walk into a CVS to pick up some gum, maybe some Chapstick, only to get hit with a ridiculously long receipt? It’s no secret that most CVS purchases come with these comically long receipts. But what might surprise you is that these long receipts are part of a marketing plan that's paying off big time for CVS. Further reading: Boston Globe bostonglobe.com/business/2013/08/30/long-cvs-receipts-spark-social-media-sensation/VzQeVzNmBB3ECqy6vQtj1N/story.html Cal Matter calmatters.org/economy/2019/03/email-receipts-replace-paper-california-lawmakers CNN cnn.com/2022/01/29/business/cvs-receipts-long-extracare-rewards/index.html CNBC cnbc.com/2018/12/05/cvs-says-it-has-a-fix-for-those-mile-long-receipts--heres-how.html Insider insider.com/why-are-cvs-receipts-so-long-2017-6 Green America greenamerica.org/skip-the-slip-report#:~:text=In%202019%2C%20Green%20America%20surveyed,stores%20that%20offer%20that%20option. Nielsen nielsen.com/wp-content/uploads/sites/3/2019/04/Evolution-of-the-Circular-Q4-2011.pdf Macrotrends macrotrends.net/stocks/charts/CVS/cvs-health/revenue WSJ wsj.com/articles/retailers-cant-shake-the-circular-habit-1426113760 Vox vox.com/the-goods/2018/10/10/17956950/why-are-cvs-pharmacy-receipts-so-long Connect with Cheddar! On Facebook: chddr.tv/3JmGgBe On Twitter: chddr.tv/3qaYQog On Instagram: chddr.tv/36u8tqY On Cheddar.com: chddr.tv/37GycgL