Channel: Firebase

Category: Science & Technology

Tags: pr_pr: firebasefirebase developersdevelopersfirebase a/b testingoptimize app revenueoptimizing app revenuegds: yesoptimize your app revenueseries: optimize your app revenuetype: devbyte+firebase remote configshow ads in your appgoogle developerapp adsgoogle developerspurpose: educategooglehow often should you show adsfirebasegoogle admobsumit chandelfirebase developeroptimizing your app revenuegoogle analyticsdeveloperadmob

Description: Making the decision to start showing ads in your app can be daunting… For one, you don’t want to risk alienating your users who have gotten used to an ad free experience, and depending on the flow of your app, you want to make sure you’re only showing an ad at the right time. Or more importantly, not showing an ad at the wrong time. This episode walks through how you can use Firebase Remote Config and Google Analytics to safely test an ad experience to a subset of your users first before deciding to roll out ads more widely. You’ll learn how to design and implement the setup that allows you to achieve this, as well as perform deeper analyses on the results that can help you decide if showing ads is right for your app. Chapters: 00:00 - Opening 00:17 - Introduction 02:00 - Designing the experiment 02:19 - Quick recap on A/B Testing 03:03 - Why A/B Testing isn’t the best option here 05:02 - How we can still test and validate showing new ads 05:49 - But what if some users like ads and some don’t? 06:23 - How to control showing ads 06:53 - How to identify our test audience 07:22 - How to analyze the ad experience 08:10 - Implementing the experiment 08:21 - Implementing Google Analytics 09:37 - Creating the two audiences in Google Analytics 11:46 - Creating the parameter to control showing ads 12:37 - (Android) Configuring and Fetching using Remote Config 13:38 - (iOS) Configuring and Fetching using Remote Config 14:31 - (Unity) Configuring and Fetching using Remote Config 15:25 - Testing and publishing the implementation 16:02 - Analyzing the results 16:58 - Comparing users who have been shown ads to those who haven’t 18:42 - Performing behavioral analysis on the data 20:27 - Conclusion Resources: Using Firebase and AdMob together - The Framework → goo.gle/34KWj99 Sign-up for the Personalization Alpha Program (select “Remote Config”) → goo.gle/3xHO8Yh Get started and implement an ad using Google AdMob (Android) → goo.gle/3crRK8f Get started and implement an ad using Google AdMob (iOS) → goo.gle/2S2prG7 Get started and implement an ad using Google AdMob (Unity) → goo.gle/3fYTcja The Firebase Developer’s Guide to Google Analytics → goo.gle/3yYWTNK Catch more videos from this series → goo.gle/optimize-app-revenue Subscribe to Firebase → goo.gle/Firebase #Firebase #Developer #AppRevenue fullname: Sumit Chandel; re_ty: Publish;