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Google Ads Tutorials: Conversion Modeling for Google Marketing Platform - Part 1

Duration: 07:12Views: 5.6KLikes: 138Date Created: Mar, 2022

Channel: Google Ads

Category: Education

Description: Conversion modeling refers to the use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be observed. Learn the fundamentals of conversion modeling in Google ads in this tutorial and what Google products can help you to have a Privacy-Centric measurement strategy

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