Channel: Google for Startups

Category: Entertainment

Description: There is no such thing as "the best, universal" ad monetisation. It's a grail. But what you can actually head for, is an "optimal" ad monetisation. Optimal for your app or game. It requires a lot of tests, experience and intuition. Our speakers will help you with the first two. All presentations are based on examples and case studies. Agenda 10.00 - 10.30 - Christian Calderon - Co-Founder & CEO at Gamejam Optimisation of ad monetisation based on tests As the mobile ecosystem is constantly changing, the ad monetisation requires to constantly adapt, adjust to new reality. And to make it the best, you simply need to test. 10.30 - 11.00 - Jakub Remiar - Head of Monetization, Traplight Games Game's economy and mechanics optimisation for optimal ad monetisation What mechanics you should use to get the most out of ad monetisation? And is there any way to breach the gap between IAP and ads? Presentation based on charts and titles. 16.00 - 16.30 - Discussion and Q&A session Christian Calderon - Co-Founder & CEO, Gamejam Jakub Remiar - Head of Monetization, Traplight Games Eren Gokgur - Mobile App Consultant, Google Mariusz Gasiewski - CEE Mobile Gaming Lead at Google