Channel: Gartner for Marketers

Category: Science & Technology

Tags: voicecovidonline retailsmart speakeraccessibilityvoice featuresmobileapple sirigooglevoice searche-commerce strategyvoice assistantapplee-commerce trendsretail trendsgartner for marketerse-commercegartnercontactless commerceretail strategygoogle assistant

Description: Hands-free shopping became a top-of-mind safety measure for consumers—and the prevalence of voice-activated digital assistants indicates that consumers are ready to make the switch. But are brands prepared to serve these vocal shoppers? To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.