Channel: Alibaba Group
Category: Science & Technology
Tags: livestreamingchina e-commercechinadvfe-commerce
Description: Fashion designer and businesswoman Diane von Furstenberg talks about how livestreaming helps her connect with Chinese consumers. Von Furstenberg is best known for her iconic wrap dress, but the Brussels-born founder of apparel line DVF is also a digitally-savvy entrepreneur streaming live from Alibaba B2C e-commerce platform Tmall. Follow Alibaba Group news and stories at: alizila.com #IWD #IWD2022 #FemaleEntrepreneurs #livestreaming #e-commerce