Channel: Apple Explained

Category: Science & Technology

Tags: are any apple products made in the usa?are apple products designed in california?are airpods made in california?what does made in california mean?why does apple say made in california?will iphones be made in usa?why apple's products are designed in california but assembled in china?is iphone made in california assembled in china original?

Description: Each time you’ve opened a new Apple product the phrase ‘Designed by Apple in California’ was likely printed somewhere on the packaging, and in some cases, even displayed on the product itself. A strange practice for a company that likes to keep their design as minimal as possible. So why does Apple use this phrase so much? Well, it has to do with brand identity.