Channel: Google Search Central

Category: Science & Technology

Tags: best practices for seohow to optimize a websitehow to optimize for googleimprove website traffictype: interviewdevelopersgoogle developersseo for developershow do search engines workpr_pr: search relationsgds: yesunpaid web trafficimprove website qualityseries: seos & devs interview seriessearch engine optimizationseo best practicesdevelopers for seoseohow to get more views

Description: What SEO tools are available to SEOs & developers to maximize their collaboration efforts? What should SEOs focus on to really move the needle efficiently? In this interview Martin Splitt, Developer Advocate at Google, and Crystal Carter, Head of SEO Communications at Wix.com, discuss how developers and SEO teams can work together to build great websites that can easily be found and meet their customer’s expectations using tools such as Screaming Frog, Google Search Console, and SEO Pro Extension. Please note: This video was recorded at the end of 2021 when Crystal Carter held the position of Senior Digital Strategist at Optix Solutions. When referring to her team in the video she is referring to the Optix Solutions team. Chapters: 00:00 - 01:12 Introduction 01:12 - 04:16 Positioning SEO as an opportunity, not a challenge 04:16 - 9:38 The importance of testing and user data for both web dev and SEO 09:38 - 16:26 Tools to help SEOs & Devs work together 16:26 - 20:26 Tools for testing sites during development 20:26 - 26:14 Moving the needle efficiently 26:14 - 30:20 Improving communication between SEOs & Devs 30:20 - 31:53 Recap Resources mentioned in this talk: Solving technical SEO issues with Kristina Azarenko (Search Central LIVE 2021) → goo.gle/3JGOBj6 Search Console → goo.gle/3ItOZ39 Chrome Dev Tools → goo.gle/3udplL3 Screaming Frog → goo.gle/3CXLHE8 Ahrefs → goo.gle/36hd7ZV SEO Pro Extension → goo.gle/3Jy6e4W Wayback Machine → goo.gle/3iqip7K Watch more SEOs & Devs → goo.gle/SEOsDevs Subscribe to Google Search Central Channel to see future episodes → goo.gle/SearchCentral #SEO #SEODevs