Channel: Gartner for Marketers

Category: News & Politics

Tags: business newsdigital marketinglocalizationdigital trendbeautymarketing newsbusiness intelligenceglocalperfumetech newsbrand strategymarket trendsocial media newsbloom'sfragranceglocalizationinternet newssephoraecommercedigital researchidolemobile marketingsocial medialancome

Description: When it comes to ad campaigns, global efforts aren't one-size-fits-all—what resonates in one location might not on the other side of the world. This is where global and local efforts, or glocalization, comes in. Bo Kim, advisory principal for Beauty Europe at Gartner For Marketers, talks about Lancôme’s glocalization success on their Idôle perfume launch, thanks in part to both worldwide marketing efforts, and France-tailored localization. The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.