The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke
Channel: Weird History
Category: Entertainment
Tags: weird historycamel cigarettes historycamel cigarette logodrunk historymarlboro manr.j. reynolds tobacco companyhistorynicholas pricecigarette companiesbrand recognitionkool cigarettescartoon camel mascottoday i learnedcamel cigarettes adsattracting younger smokerssmokingcigarette ad campaignsads targeting kidsjoe camel controversyjoe camel marketing strategycontroversial cigarette advertisementsweird history marketinghealth hazards
Description: The rise and fall of the Joe Camel cartoon is a lesson in disastrous advertising. As a marketing ploy, Joe was allegedly created to draw smokers away from Camel's competitors. The Joe Camel advertising campaigns utilized a masculine camel, or “smooth character,” to create an association between the brand’s cigarettes and the high life. However, when suspicions arose concerning the true audience impacted by these campaigns, attitudes about the smoking ads quickly shifted. #JoeCamel #Cigarettes #WeirdHistory
