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Steve Selzer: Designing for Friction

Duration: 24:03Views: 1.3KLikes: 36Date Created: Mar, 2018

Channel: 99U

Category: People & Blogs

Tags: 99u conference99uexperience design99% conferencebehancedesignentrepreneurshipmaking ideas happen99 percent conferenceairbnb

Description: As experience design manager for Airbnb, Steve Selzer doesn’t fear friction; he embraces it. Avoiding friction means removing “opportunities for serendipity, confrontation, and personal growth,” says Selzer. In his 99U talk, he not only outlines how his team navigates friction they encounter, but how they strategically create it. About 99U 99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.

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