Channel: ESL and Popular Culture

Category: People & Blogs

Tags: 1:64 scalematchbox superfast collectionmatchbox car collection1/64 scalematchbox 5 packvintage toysdiecast modelmatchbox trucksmatchbox carsunboxing hot wheelsunboxing matchbox 5 packshot wheels 5 packmatchbox lesneytoy

Description: Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, and action figures. During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "blister packs" that were used by other die-cast toy brands such as Hot Wheels. The box style packaging was re-introduced for the collectors' market in recent years, particularly with the release of the "35th Anniversary of Superfast" series in 2004 and the "50th Anniversary of Superfast" in 2019.