Y

YouLibs

Remove Touch Overlay

Model Vs Machine: Exploring Early Avatars & Digitising Fashion in this Archive Fashion Film

Duration: 03:06Views: 4KLikes: 1.2KDate Created: Apr, 2022

Channel: SHOWstudio

Category: Film & Animation

Tags: fashion editorial3d scanningphotogrammetrydiorchristian diorarchive fashionavatar2000s diorgemma wardsuper modelfashion shootmetaverse2000s modelsjohn gallianoshowstudionick knight

Description: In 2005, Nick Knight photographed the model Gemma Ward for W Magazine in a story titled Altered States. At a time when the fashion industry was reluctant to embrace the advancements of the internet and technology, Knight endeavoured to make a story of his own, with Kev Stenning scanning Ward in 3D. In 2022, the SHOWstudio team resurrected the 3D scan from the archives, presented in this project as an interactive created by Daniel Brown. Laying dormant until now, footage from the shoot has been reworked by Rei Nadal to reveal a fashion film and accompanying process film detailing Knight's vision. Watch as Ward, and the creations she is cladded in by the likes of John Galliano for Christian Dior, and Alexander McQueen, transcend time and space into another dimension entirely. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Tracey Emin, Shayne Oliver, Matthew Williams, Kanye West, Gareth Pugh and many more. Visit SHOWstudio: showstudio.com Explore our channel: youtube.com/user/SHOWstudio Instagram: instagram.com/showstudio Twitter: twitter.com/SHOWstudio Facebook: facebook.com/SHOWstudio Shop our selection of art and books: shop.showstudio.com

Swipe Gestures On Overlay