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Marketing in Uncertain Times: Marketing to Anxious Consumers
Duration: 01:14Views: 2.6KLikes: 57Date Created: Mar, 2020
Channel: Gartner for Marketers
Category: News & Politics
Tags: digital marketingmarketingmarketing strategyepidemiccoronaviruscovid-19digital strategygartner for marketersgartnerpandemic
Description: While the Coronavirus epidemic has been at the forefront of concerns across the United States, Gartner research reveals that concerns about climate change, fears of economic recession and racial tensions were already weighing on consumers' minds. Here are several tips for compassionate communications in the midst of this situation. For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.
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