Channel: The Futur Academy

Category: Education

Tags: how todesign a logolgndunitedfutur academyadobe illustratoring bankcritiquelogo refreshredologo tutorialdesign tutorialdesignlogohow to design a logologo design processprocessinghow to designmock-upsing logographic designrefreshidentity systemdesign projectthe futurbadge designmakeoveradobe photoshoplogo make-overairplanemockupslogo reviewlogo redesignlogo design

Description: We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Omar Salma's unofficial redesign of the ING company logo. Follow Omar here: behance.net/omar324 instagram.com/omar_dzneer dzneer.com Should the refined, classic logo remain untouched or could it use an updated makeover? Let's check out Omar's research and process to see why he thinks ING can step it up! This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by ING. Affilliate sponsor LGND energy drink: drink-lgnd.com/discount/DO15 Use code: DO15 Check out our Logo Design and Style Guide course here: bit.ly/LogoDesign_01 thefutur.com/course/style-guide-kit Omar Salman is a Brand Identity Designer, Founder of Dzneer, with more than 5 years of professional design experience. Omar helps brands to grow through rebranding and creating distinctive brand identities through a brand strategy process. Omar works on brand identities that have a positive influence on the gut feeling of their customers. Mockup Resources: logolab.app/home graphicpear.com mockups-design.com mockupsforfree.com zippypixels.com 00:00 - Start 2:00 - What is rebranding? 8:00 - Research 22:00 - Omar’s mind map 27:00 - Omar’s timelapse process 50:00 - The final logo 59:00 - Omar’s mockup process === 👉Subscribe: goo.gl/vB9zoP 👉See our main channel: goo.gl/F2AEbk #TheFutur #1BminusOne Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. goo.gl/nwekfL Our recommended products and Booklist: kit.co/TheFuturIsHere Kits & Proposals: goo.gl/mSjuWQ Visit our website: thefutur.com FREE resources: goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: bit.ly/thefuturishere Webflow: bit.ly/2EbET9l Retro Supply Co.: bit.ly/2GW8gzR Creative Market: goo.gl/g4jlTE Design Cuts: bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: goo.gl/YCo2uT School of Motion: bit.ly/futur-som Bring Your Own Laptop Tutorials: byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: share.epidemicsound.com/thefutur Musicbed: bit.ly/futurmb Artlist: bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Producer - Mark Contreras Cinematographers– Ricky Lucas, Jona Garcia Editors– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic Futur theme song— Adam Sanborne