Channel: The Futur Academy

Category: Education

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Description: We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Maxwell Billings’ unofficial redesign of the United Airlines company logo. Should the refined, classic logo remain untouched or could it use an updated makeover? Let's check out Maxwell's research and process to see why he thinks United Airlines can step it up! This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by United Airlines. Check out our Logo Design and Style Guide course here: bit.ly/LogoDesign_01 thefutur.com/course/style-guide-kit Maxwell Billings is a brand designer and founder of award-winning branding studio, EightySeven. Based out of Chicago, he has worked with businesses to design their brands across the world, big and small. He has a passion for problem-solving, obsession with design, and an elevated level of creativity and experience that brings value to every project. Maxwell is also a professor at Columbia College Chicago teaching advertising. When he's not thinking about design, he is either out with his camera or cooking up something delicious. 🔥 See Maxwell's work: madebyeightyseven.com instagram.com/madeby87 #logo #design #unitedairlines More about United Airlines: (united.com/en/us) 00:00 - Start 05:00 - Why the United Logo? 14:00 - Sketches 20:00 - Illustrator timelapse 44:00 - How long did it take Maxwell to design? 53:00 - Maxwell’s system for his design process* === 👉Subscribe: goo.gl/vB9zoP 👉See our main channel: goo.gl/F2AEbk #TheFutur #1BminusOne Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. goo.gl/nwekfL Our recommended products and Booklist: kit.co/TheFuturIsHere Kits & Proposals: goo.gl/mSjuWQ Visit our website: thefutur.com FREE resources: goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: bit.ly/thefuturishere Webflow: bit.ly/2EbET9l Retro Supply Co.: bit.ly/2GW8gzR Creative Market: goo.gl/g4jlTE Design Cuts: bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: goo.gl/YCo2uT School of Motion: bit.ly/futur-som Bring Your Own Laptop Tutorials: byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: share.epidemicsound.com/thefutur Musicbed: bit.ly/futurmb Artlist: bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Producer - Mark Contreras Cinematographers– Ricky Lucas, Jona Garcia Editors– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic Futur theme song— Adam Sanborne