Channel: MeasureSchool

Category: Education

Tags: negative keywordssplit testingkeyword researchtesting ad copiestesting bidding strategiescost per leadclick through rategoogle ads tutorial 2022conversion trackinggoogle ads tutorial 2021google adstargetingconversion testingad extensionskeyword match typessearch campaigngadssearch and display networkreturn on ad spendgoogle ads tutorialcost effective adsoptimize google adwordsenhanced cpccost per action

Description: Google Ads is a tool that is designed to help you reach new customers, raise your profile, and start seeing the results that really matter to your business. But, this doesn't mean that it is a set it and forget it. In order to make the most out of it, we need to learn how to optimize our campaigns. If your Ads Campaign is set and optimized the right way, your ad can appear to more relevant customers at the very moment they are looking for products or services like yours, increasing the possibility of these customers coming to your website. In today’s video our Google Ads expert, Ilana, is going to take us through a Google Ads Live Campaign, showing us how to analyze and optimize them the right way. OUTLINE: 00:00 - Introduction 00:27 - Cost Per Conversion (CPC) 01:45 - Search Term Report 02:51 - Negative Keywords 04:06 - Keyword Match Type 04:46 - Ad Click Through Rate (CTR) 05:33 - Quality Score 07:06 - Below First Page Bid 08:44 - Automated Bidding 09:57 - More Tracking Information 🔗 Links: 🙋♀️🙋♂️We are hiring an Operations Manager: measureschool.com/careers/operations-manager/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📄Read this Video's Guide: measureschool.com/optimize-google-ads-campaign/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🎓 Measure Masters Membership: measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: restream.io/join/YXLM2 👍 FOLLOW US Facebook: facebook.com/measureschool Twitter: twitter.com/measureschool LinkedIn: linkedin.com/company/measureschool