Channel: THE CASUAL

Category: Howto & Style

Tags: how to start a fashion brandhype brandthe casualfear of godhypebeastsupremebapefashion businessfashion

Description: Support The Casual on Patreon: patreon.com/thecasual OR Support THECASUAL on Youtube by becoming a member! • Reggie breaks down 7 tips on making a HYPE fashion label so you can make a lot of money and then lose it all. Jokes aside, the pitfalls of hype brand building are also spelled out so you can avoid them. • The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan. Keep it Casual. ••••• Follow us+ THECASUAL on INSTAGRAM: instagram.com/thecasual.co REGGIE on INSTAGRAM: instagram.com/reggiecasual ••••• MUST READS!!! Purple Cow - Seth Godin: amzn.to/2OxBROs Ametora - W. David Marx: amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: amzn.to/2SUAltd