Channel: BrainCraft

Category: Education

Tags: pbsmindself helpbiologyeducationbehavioral sciencevanessa hillneurosciencepbsdshealthbrainbodybrain craftself improvementnessy hillpbs digital studiospsychologycognitivebrain sciencesciencebehaviourpublic broadcasting servicebehaviorbraincraft

Description: MY PATREON: patreon.com/BrainCraft And please consider SUBSCRIBING to BrainCraft ow.ly/rt5IE (and ring that bell 🧠) Visit brilliant.org/braincraft to keep learning (and the first 200 people will also get 20% off their annual premium membership!) How can we convince others to wear a mask? Here are six tips I need you to share with... your community. You're a science communicator now. If you think about wearing a mask like other behaviours and actions related to our health – wearing seatbelts, condoms, sunscreen and more – we can look at things that did (and didn't work) in public health campaigns in the past. I hope you like my PSA. Want to know all about the science of masks? Science Sam has you covered: youtu.be/WhzzVpp54HA Want to see how masks work in slow motion? It’s Okay to be Smart: youtu.be/0Tp0zB904Mc The physics of how masks work is really interesting too. Minute Physics: youtu.be/eAdanPfQdCA My Instagram instagram.com/nessyhill | Twitter twitter.com/nessyhill Chapters: 0:00 BrainCraft PSA 1:12 You’re a Science Communicator 2:44 1) Appeal to empathy 3:42 2) Forget about “common sense” 4:00 3) Meet people where they are 5:00 4) Emphasise the positives 5:41 5) Compare to familiar actions 7:18 6) Be nice, be persistent 7:37 Please share this message 8:40 The year of statistics Music by Epidemic Sound: epidemicsound.com/creator REFERENCES 📚 The “Your Community” study: Capraro, V., & Barcelo, H. (2020). The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission. arXiv preprint arXiv:2005.05467. psyarxiv.com/tg7vz?mod=article_inline Cheng, K. K., Lam, T. H., & Leung, C. C. (2020). Wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity. The Lancet. thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so difficult?. Public health, 136, 109-116. sciencedirect.com/science/article/pii/S0033350616300178 Philpott, A., Knerr, W., & Boydell, V. (2006). Pleasure and prevention: when good sex is safer sex. Reproductive health matters, 14(28), 23-31. tandfonline.com/doi/full/10.1016/S0968-8080(06)28254-5 Dawson, K. A., Schneider, M. A., Fletcher, P. C., & Bryden, P. J. (2007). Examining gender differences in the health behaviors of Canadian university students. The Journal of the Royal Society for the Promotion of Health, 127(1), 38-44. journals.sagepub.com/doi/abs/10.1177/1466424007073205 How States Achieve High Seat Belt Use Rates: crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/810962 US national library of medicine Digital Gallery of Public Health Posters: nlm.nih.gov/exhibition/visualculture EXCELLENT article from The Atlantic, which inspired me to make this video: theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375 MEDIA REFERENCED 📹 youtube.com/watch?v=NToKtVfmHaA youtube.com/watch?v=xKgMvWgpN8U twitter.com/KevinPlantz/status/1277823908889022464/photo/1 twitter.com/EWOKinLA/status/1273049357332307969 youtube.com/watch?v=H4EeUx2_9qI youtube.com/watch?v=b7nocIenCYg twitter.com/sciencequiche/status/1277823981131755520