Channel: MeasureSchool

Category: Education

Tags: digital marketingoptimizing sales funneldigital analyticsfunnel reportsga reportshow to use google analytics for marketinginternet marketingenhancing your ecommerceinternet marketing 2022shopping behaviorbusiness optimizationgoogle analyticshow to use google analyticsgabest google analytics reportssales funnelgoogle analytics reportsgoogle analytics tutorialinternet marketing strategies

Description: The Product Performance Report in Google Analytics brings a great deal of valuable data for any marketer. In it, you will be able to see how much revenue each product has driven, which products are top sellers and which are poor performers plus shopping behavior on these products over time. Properly understanding these insights will help you determine which of your marketing campaigns are performing well and which ones need optimization. With this in mind, we have invited Pavel, our Google Analytics expert, to show us how to get and properly read this report so you can start measuring and optimizing your funnels. OUTLINE 00:00 - Introduction 00:18 - Report Types 01:16 - Product List View 02:03 - Product Detail View 02:30 - Product Adds to Basket 02:46 - Removed From Basket 02:53 - Product Checkouts 03:26 - Unique Purchases 04:14 - Basket to Detail Rate 04:31 - Buy to Detail Rate 04:58 - Data Analysis 09:14 - More Information 🔗 Links: 🎓 Measure Masters Membership: measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: restream.io/join/YXLM2 👍 FOLLOW US Facebook: facebook.com/measureschool Twitter: twitter.com/measureschool LinkedIn: linkedin.com/company/measureschool