Channel: Gartner for Marketers

Category: News & Politics

Tags: digital marketingretail bankingdigital trendmarketing strategysavings accountretail bankcontent strategyfintechbankingbankchecking accountcredit karmasearch engine optimizationomnichannelsearch engine marketingsemseonerdwallet

Description: As Americans warm up to the idea of online-only banks, traditional retail banking brands are investing in digital optimization to cater to consumers’ evolving expectations. Will brands’ efforts in improving their online user experience give them the advantage they need to compete against the increasing fintech threat? The inaugural Gartner Digital IQ Index for Retail Banking US benchmarks the digital competence of 80 brands. To learn more, visit Gartner.com/marketing.