Channel: Google for Startups

Category: Entertainment

Description: This time our speaker will cover: – their story why and how they built their custom BI – strategic and operational part in development of BI and data maangement (first party data). – how they integrated their company data ( “real ROAS” including VAT, royalty rates, staff cost, real installs, double checked CPI etc.) Agenda 15.00 - 15.40 Thomas Leinekugel - Production Director, Exient Growing customisable BI for mobile app - strategic and operational approach How we built our holistic approach of first party data: from dev to publishing to administration? How do we iterate our approach to the data so we are able to measure data that really matters to our business? How did we build it based on Firebase? Presentation will be based on real examples.