Channel: Google for Startups

Category: Entertainment

Description: User Acquisition is like growing a tree. It's not only about planting, but you need to choose the right ground, then water it and take care. Gardening is art, and so is user acquisition. If you do it right, you will have a beautiful tree you can pick a lot of fruits. This time, two specialists will share their stories and experiences about smart UA. All based on case studies. Agenda: 10.00 - 10.30 - Lana Cubric, Head of Marketing at Two Desperados Product and Marketing cooperation first and foremost brought our scale and Growth A few words about how we created the synergy between product and marketing. We believe, that the more you discuss and create together, the more you will get. 10.30 - 11.00 - User Acquisition & Marketing Expert, Lancaric.Me How UA and creative teams can work together? What to do what to avoid based on learnings from UA campaigns? Good and bad practices in cooperation between UA and Creative teams. Learnings and experience from working with different types of games and different UA channels. 11.00 - 11.30 - Discussion and Q&A session Lana Cubric, Head of Marketing at Two Desperados Matej Lančarič, User Acquisition & Marketing Expert at Lancaric.Me Mladen Vlasic, Industry Manager at Google Mariusz Gasiewski, CEE Mobile Gaming Lead at Google