Channel: Google for Startups

Category: Entertainment

Description: Write, test, change, try again. ASO is so much about details and nuances. Sometimes very small, hard to notice change can bring Eureka. But why won't you listen to our guests so you skip some of the tests? And learn where to look for changes? All based on case studies. Agenda 15.00 - 15.30 - Diego Pires, Copywriter & Yuri Meggiolaro, ASO Analyst - Space Sheep Games Four ASOme tales of 2020 Join Diego and Yuri, from the UA team at Space Sheep Games, as they share some of last year's main ASO learnings and insights in 4 quick cases. Expect lots of creative experimentation, storefront A/B testing, Eureka moments and even some celebrity drama. 15.30 - 16.00 - Lina Danilchik, Mobile Marketing Specialist; Ivan Pratsenka, Junior Product Manager; Natalie Tishkevich Senior Customer Success Manager at SplitMetrics How to make the most of the app store A/B testing? Pre-launch testing for mobile apps & games - what to test, cases. Strategic and operational approach to app store product page optimisation and localisation testing. Major mistakes in mobile A/B testing. Presentation based on examples and case studies. 16.00 - 16.30 - Discussion and Q&A session Diego Pires, Copywriter at Space Sheep Games Yuri Meggiolaro, ASO Analyst at Space Sheep Games Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Lina Danilchik, Mobile Marketing Specialist at SplitMetrics Ivan Pratsenka, Junior Product Manager at SplitMetrics Natalie Tishkevich Senior Customer Success Manager at SplitMetrics