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Ewan McIntyre on Cost Optimization

Duration: 01:56Views: 1.4KLikes: 23Date Created: Mar, 2020

Channel: Gartner for Marketers

Category: News & Politics

Tags: digital marketingmarketing strategycmocovid-19coronaviruscost optimizationmarketing insights

Description: Considering the current economic climate, cost optimization is an essential step for CMOs to demonstrate the value their department can deliver to the wider organization. What efforts can be taken to ensure that marketing is seen as a value driver, rather than an expenditure? Ewan McIntyre, VP Analyst at Gartner for Marketers, touches on key considerations for CMOs. To learn more, visit Gartner.com/marketing.

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