Channel: evian

Category: Entertainment

Description: The “Activate Movement” collection by Virgil Abloh celebrates the power of youth to enact change, with a call to action for a more sustainable future. Each drop on the new glass bottles’ design represents the origins and purity of the evian® source – the French Alps. The infinite loop of droplets on the design reflects the power and potential of every small action to create positive change. “I believe that every little thing you do can change the status quo,” says Virgil Abloh. “That’s what inspired the ‘Activate Movement’ collection, because a single drop can be the starting point of positive change. Every idea has to start somewhere, so we were thinking what if we could create that place? A place to empower the new generation.” Find out more on evian.com/actmov.