Channel: Skillshare

Category: Howto & Style

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Description: In the age of Instagram, building a visual identity for your brand is more important than ever—and here, Cyndi Ramirez-Fulton of Chillhouse shares how to get started. Whether you're choosing fonts, directing a photoshoot, or collaborating with a like-minded creative, Cyndi's tips will help you discover your purpose and create an authentic brand that can stand on its own. For more, join Cyndi in Branding for Entrepreneurs: Building an Aspirational Brand in the Instagram Era, a Skillshare Original: skl.sh/3BqAyth --------------------------------------------------------------------------- DEFINE YOUR VISUAL IDENTITY QUICK JUMP MENU 00:00 Building a Brand in the Instagram Era 01:14 Chillhouse and Branding That Stands on Its Own 01:55 The Struggle to Define Ourselves 02:50 Logos: Judging a Book By Its Cover 03:12 Fonts and Their Implications 04:34 Communication with Photography 05:23 The Importance of Colors 06:12 Patterns in Branding 06:38 Collaborating Likeminded Creatives 07:12 Finding Brand Inspiration --------------------------------------------------------------------------- ABOUT SKILLSHARE Skillshare is an online education platform with thousands of classes taught by the world’s best practitioners. Come take a class on illustration, design, photography, video, freelancing, crafts, and more. To get started, sign up for a free trial here: skillshare.com/signup Subscribe to Skillshare on Youtube: skl.sh/yt-subscribe​ Skillshare on Instagram: instagram.com/skillshare​ Skillshare on Facebook: facebook.com/skillshare​ Skillshare on Twitter: twitter.com/skillshare --------------------------------------------------------------------------- ABOUT CYNDI RAMIREZ-FULTON Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a destination for modern self-care. After creating her smash-hit blog Taste of Style, Cyndi founded Chillhouse on the ethos of ethically-minded self-care without guilt at affordable prices. Though she had a substantial following of her own, Cyndi built Chillhouse's brand separately, from the ground up, to ensure it could stand on its own. While Cyndi's expertise is exceptional for online communities, her teachings on branding are valuable for anyone looking to start their own business or develop a personal brand. --------------------------------------------------------------------------- MORE BRANDING RESOURCES Join Kate Arends for Personal Branding: Crafting Your Social Media Presence, a Skillshare Original, and learn how to elevate your professional online persona—without losing your authenticity: skl.sh/3nzBMgS Su Mathews Hale and Michael D’Esopo have worked with some of the biggest brands in the world, but their methods—shared in Strategic Design: The Art and Science of Branding, a Skillshare Original—can be applied to businesses of all sizes: skl.sh/3jLMjUY In the Skillshare Original Non-Traditional Branding: Design Your Obsession, creative director Rich Greco packs loads of outside-the-box advice into just 15 minutes. Join him for a case study in unique and authentic branding: skl.sh/3GrdoXk