Channel: BEME News

Category: News & Politics

Tags: livestreaming张钧蜜李宇春retail therapyann sui淘宝主播淘宝show直播购物ecommerceg star天猫全球潮流盛典tmallshoppingamazon livenewsalibabalifestyle & entertainmentbemenewslive streamingasia天猫淘宝直播阮经天taobao live张艺兴jaden smith陈学冬tmall collection fashion showchinaanthom张碧晨beme奚梦瑶shopshopstech & sciencefashion美美搭

Description: Livestream shopping in China is a multi-billion dollar industry, with a reported 425 million users as of July 2018. Some hosts feature well known luxury brands, but you can buy just about anything. Alice met up with a top livestream host in China, as well her biggest fan, to learn what makes this experience so addictive. Alice and Sophia also look into how the US is starting to catch on. SOURCES & FURTHER READING ‘QVC on steroids’: China sees the rise of web video commerce digiday.com/marketing/livestreaming-transforming-chinas-gray-market-digital-age July 2018 China Internet Development Report - China Internet Network Information Center cac.gov.cn/wxb_pdf/CNNIC42.pdf Alibaba Group December Quarter 2018 Results alibabagroup.com/en/news/press_pdf/p190130.pdf CREDITS Producers: Alice Yu, Sophia Li Camera: Alice Yu, Siyi Chen Editor: Will Colby Assistant editor: Heying Chen Supervising Producer: Allison Brown Follow Beme on Instagram: instagram.com/bemenews Twitter: twitter.com/bemenews Facebook: facebook.com/officialbeme