Channel: Firebase

Category: Science & Technology

Tags: balance in app purchase revenue and ad revenuepr_pr: firebasegoogle developerfirebase developersdevelopersoptimize your ad revenue and in app purchase revenuegoogle developersoptimize app revenueoptimizing app revenuepurpose: educategoogleoptimizing your ad revenue and in-app purchase revenuehow often should you show adsgds: yesfirebasegoogle admobsumit chandelfirebase developerseries: optimize your app revenuetype: devbyte+developeradmob

Description: This episode covers how to balance in-app purchase revenue and ad revenue using The Framework. Learn how to create groups in Predictive Audiences to predict the probability of a purchaser while A/B testing different ad frequencies to ultimately optimize in-app purchase revenue and ad revenue. Chapters: 00:00 - Opening 00:37 - Introduction 00:49 - What is Hybrid Monetization? 01:42 - What makes balancing revenue in Hybrid Monetization tricky? 02:50 - The naive approach to this problem 03:46 - Predicting purchasers with Google Analytics Predictive Audiences 04:18 - Designing the experiment 04:58 - Configuring Predictive Audiences 07:36 - Implementing the experiment 08:12 - Creating Predictive Audiences 10:28 - Configuring the ad and purchase experiences for different user segments 11:04 - Using to use Remote Config to configure experiences 13:50 - Configuring the Remote Config parameters in the console 18:38 - (Android) Configuring and Fetching using Remote Config 20:12 - (iOS) Configuring and Fetching using Remote Config 20:53 - (Unity) Configuring and Fetching using Remote Config 21:46 - We’re ready to start experimenting! 22:06 - Testing the configurations 22:24 - Analyzing the results 22:40 - Finding a good metric to use 23:09 - Analyzing the results in the Google Analytics and Firebase consoles 25:22 - Next steps after analyzing results 26:57 - A bad joke 27:03 - Conclusion Resources: Check out Episode #1 to learn more about The Framework, including how to configure it for your project → goo.gle/3keHsww Check out Episode #2 that covers everything from start-to-finish on setting up ad frequency A/B testing for your app → goo.gle/2VN5khg Take a look at the ad frequency testing guide if you prefer to follow step-by-step instructions at your own pace → goo.gle/2Xn0mZ3 Learn more about Predictive Audiences → goo.gle/2XlktqY Catch more videos from this series → goo.gle/optimize-app-revenue Subscribe to Firebase → goo.gle/Firebase #Firebase #Developer #AppRevenue product: Firebase - A/B Testing, Firebase - Analytics, Firebase - Remote Config, Firebase - SDK, AdMob - General, Google Analytics - General; fullname: Sumit Chandel; re_ty: Publish;