Channel: Sound On Sound magazine

Category: Music

Tags: keyboardsynthesizersoft-synthkeyboardsarturiapluginsaudio interfaceelectronic music

Description: Behind The Brand - an illustrated podcast. Arturia President Frédéric Brun looks back over the French company's 20‑year history and describes the development of instruments such as the ambitious Origin, the best-selling MiniBrute, and the mighty MatrixBrute and PolyBrute. Show Notes Chapters 00:00 - Introduction 00:43 - Education and Beginnings 02:35 - Developing The First Product, Storm 04:35 - Making Music Tech More Accessible 06:52 - The Challenges Of Selling Early Software Products 09:04 - Recreating Classic Synths in Software 11:43 - Important Moments in Arturia's History 14:11 - Making Soft Synths For iOS 16:48 - The Move Into Hardware Instruments 18:38 - Origin Modular System 20:33 - Developing The MiniBrute 23:08 - The Steiner-Parker Filter 25:05 - MatrixBrute and PolyBrute 27:37 - Breaking into the Interface Market 31:14 - Creating Tactile Instruments 34:10 - The Future Of Arturia 35:52 - Utilising New Technology 36:57 - Developing For The End User 38:39 - Ending Arturia - Company Biog Co-founded by Frédéric Brun and Gilles Pommereuil and based in the French city of Grenoble, Arturia have built on their roots as pioneering developers of virtual instruments to become one of the world's leading manufacturers of analogue, digital and software synthesizers, controller keyboards and audio interfaces. 2003 saw the release of their first software synth, the Modular V followed by the DX7, ARP 2600, Oberheim OB‑X, Buchla, Jupiter 8 and many more classic synths developed using True Analog Emulation (TAE), an advanced proprietary technology allowing accurate modelling of analogue circuitry behaviour. In 2009 Arturia moved into hardware with the introduction of Origin, a very ambitious synthesizer, and continued inventing new products launching the first of the Brute line in 2012. MiniBrute instantly became a landmark in the industry and was followed by the MicroBrute, DrumBrute, MatrixBrute and their latest keyboard synthesizer, the PolyBrute. Along the way they also launched the popular KeyStep and KeyLab controller keyboards and more recently branched out into audio interfaces, with their AudioFuse range. arturia.com Interviewer: Sam Inglis - Biog Editor In Chief Sam Inglis has been with Sound On Sound for more than 20 years. He is a recording engineer, producer, songwriter and folk musician who studies the traditional songs of England and Scotland, and the author of two books: Neil Young's Harvest (Bloomsbury, 2003) and Teach Yourself Songwriting (Hodder, 2006). About The People & Music Industry Podcast Channel. Listen to experts in the field, company founders, equipment designers, engineers, producers and educators. Available on Apple Podcasts, Spotify, Google Podcasts or wherever you get your podcasts. Listen to more SOS Podcasts - soundonsound.com/sos-podcasts .............................................................. Subscribe! sosm.ag/subscribe Visit soundonsound.com Like Sound On Sound: facebook.com/soundonsoundmag Follow Sound On Sound: twitter.com/soundonsoundmag Follow Sound On Sound on Instagram: @soundonsoundmag