Channel: VidCon

Category: Entertainment

Tags: youtube adsvidconinstagram ads for businessharmon brothers commercialsharmon brothersvideo ads that convertfacebook advertisingyoutube advertisinghow to make video ads that convertincrease revenue in businessvidcon nowvideo advertisingdaniel harmononline advertising

Description: Subscribe to VidCon: bit.ly/3mkk7YR Watch Creator to Creator: bit.ly/3t6eIri This two-part workshop, led by Daniel Harmon of the Harmon Brothers, will teach you the fundamental process for creating video ads that convert to increase your sales. In Part 1: Daniel reveals his agency's proven 3 Step process to resonate with your ideal customer and to help them feel understood- which puts you in the expert seat. *************** Chapters: 0:00 Intro 1:00 Video Ad example. 4:19 Step 1: Get ridiculously clear about who you're selling to 12:00 Step 2: Get ridiculously clear about what your selling 17:15 Step 3: Get ridiculously clear about the competition and decide how to approach it 23:45 Q&A 24:45 Do you reach out to professional reviewers to get more details? 26:16 Do you buy products and do focus groups? 27:32 How do you think of international audiences? 30:30 How do you toe the line between connecting with your audience and being too familiar? 33:40 What if your product solves a problem for a niche audience but they haven't found you yet? 35:20 What platform would you start with? 36:30 What do you think about Pinterest? Sign up for VidCon Now: vidcon.com New sessions every week. See agenda: vidcon.com/now/agenda Discord: bit.ly/VidConNowDiscord Twitter: twitter.com/vidcon Facebook: facebook.com/vidcon Instagram: instagram.com/vidcon