Channel: MeasureSchool

Category: Education

Tags: future of tracking. cookie bandigital marketinggdpr compliancefuture of trackinggtm consent banneropt out of marketingprivacy concernsad targetinggoogle tag managercookiegoogle tag manager setupcookie bannersgeneral data protection regulationend of trackinggdprgtm cookiecookie consentgdpr summarythird party cookiesdigital marketing itpgdpr cookie consentcookie consent banner with gtmwebsite trackingallow all cookies

Description: In our first video, we installed a Consent Mode Cookie Banner on our website. Now, it is time to connect it with our tags in GTM so that they fire according to the user's consent. To do this, we will use the new consent overview screen inside Google Tag Manager. This is the second part of a four-part series focused on showing you how to implement a cookie banner on your site so that you can set up tracking while staying inside privacy regulations like the GDPR in the EU and UK, CCPA in the US, LGPD in Brazil, and similar privacy laws across the world. Missed part one? Check it here 👉: youtu.be/In4TNHLTz_Y OUTLINE: 00:00 - Introduction 00:50 - Consent Overview Screen 01:37 - GTM Consent State as a Variable 04:13 - Consent State Variables 09:13 - Adding Variables to the Consent State 10:28 - More Information 🔗 Links: Watch the full-length video here 👉: measureschool.com/consent 🎓 Measure Masters Membership: measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: restream.io/join/YXLM2 👍 FOLLOW US Facebook: facebook.com/measureschool Twitter: twitter.com/measureschool LinkedIn: linkedin.com/company/measureschool