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Why Apple is dropping the "i" from product names

Duration: 09:10Views: 566.8KLikes: 18.3KDate Created: Aug, 2019

Channel: TechAltar

Category: Science & Technology

Tags: original imacbrandingsteve jobshistoryproduct namingiphoneipodiproductiproductsapplemarketingnamesimac g3namingimactim cookproduct namesipadproduct branding

Description: Sponsored by Skillshare. Get 2 months of unlimited access for free: skl.sh/techaltar13 [[[ ABOUT THIS VIDEO ]]]: In 1998, the iMac started an iconic branding scheme, and the "i" became an integral part of Apple product names. But a few years ago, the company started phasing the letter out. In this video I explore why and what comes next. - The Story Behind series, ep. 55 [[[ TECHALTAR LINKS ]]]: Merch: enthusiast.store Social media: twitter.com/TechAltar instagram.com/TechAltar facebook.com/TechAltar If you want to support TechAltar directly: flattr.com/@techaltar My video gear: kit.co/TechAltar/video-gear [[[ ATTRIBUTIONS ]]]: Music by Edemski: soundcloud.com/edemski facebook.com/edemskimusic #thestorybehind #enthusiast #Apple

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