Channel: MeasureSchool

Category: Education

Tags: enhanced conversion tracking google adsgoogle ads conversion tracking setupenhanced conversionsgoogle ads enhanced conversionsgoogle enhanced conversionsenhanced conversions googlegoogle ads enhanced conversion trackinggoogle ads trackinggoogle adsenhanced conversions google adsenhanced conversions google tag managergoogle enhanced conversion trackinggoogle ads conversion trackinggoogle ads tutorialconversion tracking google ads

Description: Enhanced Conversions is a feature that can improve the accuracy of your conversion tracking in a way that protects user privacy by supplementing your existing conversion tags with the hashed first-party conversion data from your website. Hashing the first-party data before sending it to Google Ads ensures privacy because it turns personal information, such as name and email address, into a hashed string. This extra layer of conversion tracking can then be used to improve reporting, better attribute conversions, and provide more data-driven optimisation. OUTLINE: 00:00 - Introduction 00:30 - What are Enhanced Conversions? 01:33 - How to Identify the User? 02:39 - Test Purchase 03:28 - Data Layer Variables 06:33 - Enhanced Conversion Check 07:29 - Google Tag Manager Configuration 08:41 - More GTM Information 🔗 Links: Google Tag Manager plugin for WordPress: gtm4wp.com Google Official Documentation: support.google.com/google-ads/answer/9888656?hl=en-GB 🎓 Measure Masters Membership: measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: restream.io/join/YXLM2 👍 FOLLOW US Facebook: facebook.com/measureschool Twitter: twitter.com/measureschool LinkedIn: linkedin.com/company/measureschool