Channel: Wall Street Journal

Category: News & Politics

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Description: Airlines, gas stations and retailers use complex algorithms to adjust their prices in response to cost, demand and competition. WSJ’s Charity Scott explains what dynamic pricing is and why companies are using it more often. Illustration: Adele Morgan More from the Wall Street Journal: Visit WSJ.com: wsj.com Visit the WSJ Video Center: wsj.com/video On Facebook: facebook.com/pg/wsj/videos On Twitter: twitter.com/WSJ On Snapchat: on.wsj.com/2ratjSM #DynamicPricing #PriceIndex #WSJ