Channel: Freethink

Category: Science & Technology

Tags: plant based coffeecoffeesustainable coffeenatural coffeecoffee productionhow to make coffee

Description: Inside the lab inventing “coffee” without beans to save the planet | Andy Kleitsch | Atomo Subscribe to Freethink on YouTube ►► freeth.ink/youtube-subscribe Up next ►► The secret lab making the most sustainable food in the world | Just Might Work by Freethink youtu.be/0YIwGeqwG5Y “The global demand for coffee is encouraging farmers to deforest land. And with the growth of coffee, production will have to triple over the next 30 years. And that means that all of the last wild forests will have to be destroyed. That’s what we’re trying to avoid.” Atomo is spearheading a movement for sustainable coffee — coffee that’s produced without inflicting any further harm to the environment. In fact, Atomo is pioneering molecular coffee, a process for synthetically producing coffee molecules. Instead of the laborious, fuel-intensive, environmentally harmful process of growing and harvesting coffee beans and shipping them across the world, the coffee is produced in a lab filled with beakers and people in white coats. Read the full story here ►►freethink.com/series/just-might-work/sustainable-coffee ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Read more of our stories on sustainable food: These pioneers are building the sustainable food systems of tomorrow ►►freethink.com/environment/these-pioneers-are-building-the-sustainable-food-systems-of-tomorrow This ice cream is made from lab-grown vegan milk ►►freethink.com/entrepreneurship-innovation/lab-grown-vegan-milk Scientists make sustainable coffee from lab-grown cells ►► freethink.com/science/sustainable-coffee ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ About Freethink No politics, no gossip, no cynics. At Freethink, we believe the daily news should inspire people to build a better world. While most media is fueled by toxic politics and negativity, we focus on solutions: the smartest people, the biggest ideas, and the most ground breaking technology shaping our future. ◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡ Watch our original series: ► Hard Reset: freeth.ink/youtube-hard-reset ► Just Might Work: freeth.ink/youtube-just-might-work ► Challengers: freeth.ink/youtube-challengers Enjoy Freethink on your favorite platforms: ► Daily editorial features: freethink.com​ ► Solutions-based stories, straight to your inbox: freethink.com/subscribe ► Facebook: facebook.com/freethinkmedia​ ► Instagram: instagram.com/freethink​ ► Twitter: twitter.com/freethinkmedia​ ► Join the Freethink forum: facebook.com/groups/freethinkforum